Sega Sammy bolsters GAN portfolio with Stakelogic acquisition

The group said it intends to use Stakelogic’s in-house live casino and slots technologies to enhance its GAN platform and expand its US igaming presence.

In the US Stakelogic has licences in Rhode Island, Michigan and Pennsylvania.  

Developing its gambling business was a key priority for SEGA Sammy in 2024, the company said in May. Six months prior (November 2023) it struck a definitive agreement to acquire GAN for approximately $107.6m, with an eye on the US igaming market.

The group’s entry into gambling started with an integrated resort (IR) via a joint venture with the Paradise Group of South Korea.

Stakelogic games to “enhance competitiveness” of GAN’s platform

In a statement on the deal Sega Sammy said the acquisition would further enhance the competitiveness of GAN’s B2B platform and aid its online aspirations.

“Stakelogic’s strength lies in the development of igaming content, a market we are targeting,” it said.

It also highlighted its growing market share across Europe. The combination of that technology and content with Sega Sammy’s existing land-based business would “contribute significantly to the expansion of our gaming business” it said.

Stakelogic chief executive Stephan van den Oetelaar said, for his business, the acquisition accelerated its growth trajectory.

“The regulated igaming market will double in size in the upcoming years and, as part of Sega Sammy, we will have the execution power to become one of the leading players in the igaming B2B industry,” he explained.

The acquisition is expected to close in Q1 2026, at which point Sega Sammy will own 100% of Stakelogic’s shares.