FanCash links Fanatics Sportsbook to merch business and gives it a leg up
If you log onto the Fanatics merchandise website, you won’t find any mention of a sportsbook. If you search the site for ‘Fanatics Sportsbook’ you’ll land on a page full of gift cards and gear. Why? Because just like how legacy casino companies consider their sportsbooks to be amenities – ways to draw in customers – so does Fanatics.
By Jill R. Dorson
– In-depth